Many of Joon’s ingredients were inspired by founders' Persian roots. The idea behind Joon came from early summers spent eating from their grandmother’s kitchen table, while their grandfather ran a spice trading company. The mixture of smells and flavors inspired bright plant-based infusions in the new line with products featuring saffron, rose, fig, pomegranate and other naturally inspired pairings. What resulted was a combination of kitchen and science, and ancient to cutting edge.
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