Below are some of the season’s most essential hair-care favorites-formulated to keep your strands soft, manageable, and beautifully nourished throughout the holiday rush and well into the depths of winter. Think of this as your go-to lineup for maintaining healthy, touchable hair no matter how cold, dry, or busy the season becomes.
Deep Cleanse Scalp Scrub, Rosemary & Mint to revitalize the scalp and hair. Formulated with natural exfoliants and rosemary and peppermint oils, it works to deeply cleanse and effectively remove buildup from the scalp, while helping to reduce the appearance of dandruff. This invigorating scrub supports a healthy, balanced scalp. Apply to wet hair and scalp, massage gently with emphasis on the scalp. Leave in for 5-15 minutes before rinsing.
Infused with our exclusive complex that includes Alpha Keratin 60ku®, Virtue® Restorative Treatment Mask delivers an immediate and intense hydrating and conditioning boost. The result? Silky soft hair that’s immediately reinvigorated with health and nourishment. Color-safe, paraben-free, gluten-free, vegan.
helps to provide thicker, fuller-looking hair, giving new life to thinning hair in both men and women. The special formula contains ingredients which help hair feel refreshed and healthy, leaving no greasy residue. Lambdapil Hair Density Shampoo can be used on a daily basis for hair in perfect condition.
Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product that deposits pure, human keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free. Vegan.
This gentle yet powerful formula purifies strands, leaving hair noticeably soft, smooth, and volumized. Enriched with hydrolyzed keratin and a unique hydrating complex, it promotes a fuller appearance while actively helping to protect against breakage. Simply massage into wet hair, lather, and rinse thoroughly for a clean, refreshed feel.
Makes a major difference with just one blow dry. Instantly adds mass by bonding a weightless carb-based complex to hair’s surface. Heat protectant. For fine, thin, limp hair that needs body, volume, texture; hair that can’t hold a style and falls flat. Ideal for color-treated hair that has lost mass.
A 100% plant-based and silicone-free hair oil designed to support ultimate hair health. This hair oil delivers hydration that absorbs deeply into the hair, restoring softness, smoothness, strength and shine without ever weighing down the hair or adding residue. Multi-functional and highly versatile, this oil can be used on damp or dry hair, pre-blow dry, or even cocktail with styling creams and pastels for a boost of nutrition-depending on your preference.

a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness, and moisturizing you’d expect from a hair oil and the damage repair, strengthening, and environmental protection that only our human protein can provide. Healing Oil is formulated with clear oils, never yellow, so it glides on light and clean for a glossy finish that won’t alter your color or weigh down your hair. Color-safe, paraben-free, gluten-free, vegan.
Refresh your roots with this lightweight, plant-based scalp tonic. Made with rosemary, green tea, black seed, coffee, and clove extracts, it helps maintain a clean, balanced scalp and supports the appearance of fuller, healthier-looking hair. The gentle formula absorbs quickly, leaving your scalp feeling fresh and revitalized without buildup. Safe for daily use and suitable for all hair types.