Supergoop! is a pioneering SPF-focused skincare brand founded by Holly Thaggard in 2005 with a mission to redefine how people think about sunscreen. The inspiration behind the brand came from a deeply personal place—after a close friend was diagnosed with skin cancer at a young age, Holly realized the urgent need for daily sun protection that was both effective and enjoyable to use. As a former schoolteacher, she initially focused on getting sunscreen into classrooms to protect children’s skin from an early age. Frustrated by the greasy, unpleasant formulas on the market, Holly set out to create clean, innovative, and feel-good SPF products that people would actually want to wear every day. Today, Supergoop! is celebrated for its broad range of lightweight, skin-loving sunscreens—like the cult-favorite Unseen Sunscreen—and its continued dedication to sun safety education and skin health.
Supergoop! has redefined the way we think about sunscreen by transforming SPF from a single-step chore into an exciting, versatile part of daily self-care. Breaking away from the traditional greasy lotions and clinical tubes, Supergoop! revolutionized sun protection by offering a wide variety of multifunctional, lifestyle-friendly SPF products that are anything but boring. Whether it’s the cult-favorite Unseen Sunscreen SPF 40, the glow-boosting Glow Screen, or the (Re)Setting Refreshing Mist SPF 40 for SPF reapplication on-the-go, every product is designed to fit seamlessly into your routine. But Supergoop! didn’t stop at the face—SPF took on bold new forms, like Shimmershade SPF 30, the first-ever SPF eyeshadow, or Glow Oil SPF 50, a nourishing, high-shine body oil that protects and illuminates. From Play Lip Balm SPF 30 to Body Mist SPF 50 and Handscreen SPF 40, there’s a fun, effective SPF solution for every part of your day. With chic textures, skincare benefits, and thoughtful innovations, Supergoop! proves that sun protection doesn’t have to be a hassle—it can be something you genuinely look forward to. No matter your skin type, style, or routine, Supergoop! assures you’ll find your perfect SPF match, making it easier than ever to wear sunscreen every single day.
Supergoop!’s popularity stems not only from its marketing savvy and chic packaging, but from the cutting-edge science and chemistry behind its SPF products, which have earned both public trust and celebrity endorsements. At the heart of Supergoop!'s innovation is a commitment to clean, reef-safe, and dermatologist-tested formulations that deliver broad-spectrum UVA and UVB protection without the heavy, chalky texture often associated with traditional sunscreens. The brand utilizes a mix of both mineral and chemical UV filters—such as avobenzone, homosalate, and zinc oxide—depending on the product, to offer flexible options for different skin types and preferences. Supergoop! also infuses its sunscreens with skincare ingredients like hyaluronic acid for hydration, niacinamide for brightening, and red algae and meadowfoam seed complex for antioxidant protection, creating hybrid formulas that double as skincare. Their best-selling Unseen Sunscreen SPF 40, a clear, weightless primer-like formula, has become a staple not only for everyday users but also for makeup artists and celebrities like Hailey Bieber and Brooke Shields, as highlighted in Vogue, Allure, and InStyle. Other favorites include Glow Screen SPF 40, which delivers a radiant, dewy finish and has been a viral hit on TikTok and Instagram, and the Play Everyday Lotion SPF 50, beloved for outdoor use. Supergoop! has consistently garnered positive press for redefining the SPF category and making sunscreen a year-round skincare essential. By focusing on textures that blend seamlessly into all skin tones and layering well under makeup, Supergoop! has changed the narrative around sun protection—from a chore to a luxury.
