Even in winter-when the sun feels softer, days are shorter, and we’re bundled up-SPF remains absolutely essential, because UV radiation doesn’t take a seasonal break. While UVB rays (the ones responsible for visible sunburn) may be less intense during colder months, UVA rays are constant year-round, penetrating clouds, glass, and even deep into the skin, where they quietly accelerate premature aging, collagen breakdown, and hyperpigmentation. Winter actually introduces a unique risk known as “winter burn,” a deceptive combination of sun exposure, cold air, and wind that strips the skin barrier, leaving it more vulnerable to damage, redness, and inflammation. Snow and ice can reflect up to 80% of UV rays, meaning your skin is often hit from multiple angles-especially during outdoor activities like walking, driving, or skiing-without you realizing it. On top of that, colder temperatures and indoor heating dry out the skin, weakening its natural defenses and making UV damage more impactful. Wearing SPF daily in winter isn’t just about preventing burns; it’s about protecting long-term skin health, maintaining even tone, supporting skin barrier repair, and preserving the results of professional treatments or active skincare. Think of winter SPF as quiet protection-working behind the scenes to defend your skin when it’s most compromised, ensuring that when spring arrives, your skin is healthier, calmer, and far less damaged than it would be without it.
Supergoop! is a pioneering SPF-focused skincare brand founded by Holly Thaggard in 2005 with a mission to redefine how people think about sunscreen. The inspiration behind the brand came from a deeply personal place-after a close friend was diagnosed with skin cancer at a young age, Holly realized the urgent need for daily sun protection that was both effective and enjoyable to use. As a former schoolteacher, she initially focused on getting sunscreen into classrooms to protect children’s skin from an early age. Frustrated by the greasy, unpleasant formulas on the market, Holly set out to create clean, innovative, and feel-good SPF products that people would actually want to wear every day. Today, Supergoop! is celebrated for its broad range of lightweight, skin-loving sunscreens—like the cult-favorite Unseen Sunscreen—and its continued dedication to sun safety education and skin health.
Supergoop! has redefined the way we think about sunscreen by transforming SPF from a single-step chore into an exciting, versatile part of daily self-care. Breaking away from the traditional greasy lotions and clinical tubes, Supergoop! revolutionized sun protection by offering a wide variety of multifunctional, lifestyle-friendly SPF products that are anything but boring. Whether it’s the cult-favorite Unseen Sunscreen SPF 40, the glow-boosting Glow Screen, or the (Re)Setting Refreshing Mist SPF 40 for SPF reapplication on-the-go, every product is designed to fit seamlessly into your routine. But Supergoop! didn’t stop at the face—SPF took on bold new forms, like Shimmershade SPF 30, the first-ever SPF eyeshadow, or Glow Oil SPF 50, a nourishing, high-shine body oil that protects and illuminates. From Play Lip Balm SPF 30 to Body Mist SPF 50 and Handscreen SPF 40, there’s a fun, effective SPF solution for every part of your day. With chic textures, skincare benefits, and thoughtful innovations, Supergoop! proves that sun protection doesn’t have to be a hassle—it can be something you genuinely look forward to. No matter your skin type, style, or routine, Supergoop! assures you’ll find your perfect SPF match, making it easier than ever to wear sunscreen every single day.
Supergoop!’s popularity stems not only from its marketing savvy and chic packaging, but from the cutting-edge science and chemistry behind its SPF products, which have earned both public trust and celebrity endorsements. At the heart of Supergoop!'s innovation is a commitment to clean, reef-safe, and dermatologist-tested formulations that deliver broad-spectrum UVA and UVB protection without the heavy, chalky texture often associated with traditional sunscreens. The brand utilizes a mix of both mineral and chemical UV filters—such as avobenzone, homosalate, and zinc oxide—depending on the product, to offer flexible options for different skin types and preferences. Supergoop! also infuses its sunscreens with skincare ingredients like hyaluronic acid for hydration, niacinamide for brightening, and red algae and meadowfoam seed complex for antioxidant protection, creating hybrid formulas that double as skincare. Their best-selling Unseen Sunscreen SPF 40, a clear, weightless primer-like formula, has become a staple not only for everyday users but also for makeup artists and celebrities like Hailey Bieber and Brooke Shields, as highlighted in Vogue, Allure, and InStyle. Other favorites include Glow Screen SPF 40, which delivers a radiant, dewy finish and has been a viral hit on TikTok and Instagram, and the Play Everyday Lotion SPF 50, beloved for outdoor use. Supergoop! has consistently garnered positive press for redefining the SPF category and making sunscreen a year-round skincare essential. By focusing on textures that blend seamlessly into all skin tones and layering well under makeup, Supergoop! has changed the narrative around sun protection—from a chore to a luxury.
